Stop Guessing. Start Growing.
Your business needs a clear marketing strategy. Not more tactics.
Most small businesses have done plenty of marketing activity. Very few have a strategy pulling it together. That is what I help you build.
I built Lauren O’Neill Digital to help Australian founders and small businesses build a clear digital marketing strategy - so you can stop guessing and start growing.
No pitch. No pressure. 30 minutes to clarity."I don't know if our marketing is working — or why."
"We're getting reports but I can't tell if they mean anything."
"We've tried a lot of things. Nothing seems to connect."
"I feel like we're spending and hoping something sticks."
"My team is doing tasks but there's no real strategy behind it."
"I just need someone I can trust to tell me what to focus on."
Does This Sound Familiar?
You are spending on marketing — but you are not sure it is working.
Your agency sends reports you do not have time to read, let alone understand. You have tried a few things: ads, social, a new website. But nothing seems to connect, and growth still feels harder than it should.
You do not need more activity. You need someone to tell you the truth about what is actually happening — and what to do about it.
What I Help With
I work with Australian founders and small business owners who need senior marketing thinking.
Whether you need a roadmap, expert guidance, or ongoing leadership, the focus is always the same: helping you make better decisions and grow with confidence without the complexity, cost, or commitment of a full-time hire.
Understand what is actually happening
Before making any recommendations, I review your current marketing — what you are doing, what is working, what is not, and where the gaps are. No assumptions. No templates.
Get clear on what matters most
Not every problem needs to be solved at once. I help you cut through the noise and focus on the marketing priorities that will actually move your business forward.
Build a strategy you can act on
You leave with clear direction — what to do, in what order, and why — explained in plain English. No jargon. No reports that sit in a drawer.
Why Work With Me
I have spent 15 years working in senior marketing roles across corporate, agency, and founder-led businesses in Australia and internationally. I have sat in boardrooms, worked alongside C-Suites, and built marketing strategies for businesses at very different stages.
I know what good marketing strategy looks like — and I know how to tell the difference between activity and results.
What I offer is not another agency relationship. It is a trusted, senior perspective: someone who comes in, looks at the whole picture, and tells you the truth about where your marketing is and what it needs to do.
No jargon. No unnecessary complexity. No vested interest in keeping things confusing.
How I work
Every engagement starts with understanding your business - A transparent, results-focused approach
A Discovery Call
We start with a free 30-minute conversation. You tell me about your business, your goals, and what is frustrating you about your marketing. I tell you honestly whether and how I can help.
1.Strategic Review
I review your current marketing to uncover the real bottlenecks holding your growth back — your channels, your activity, your reporting, your customer journey, and build a clear picture of what is and is not working.
2.Clear Direction
You receive honest, prioritised recommendations: what to stop, what to fix, and what to focus on — with the reasoning behind each, in a way you will understand to move forward.
3.Choose Your Support Level
Some clients want a one-off review. Others want a senior marketing voice in their corner on an ongoing basis. You choose what fits your needs and budget.
4.Career Achievements,
Delivered Results
QUEENSLAND BALLET
I didn't just 'manage' digital marketing. I delivered 10% ticket revenue improvement in 6 months by optimising the entire customer journey - from first website visit to opening night. That's real business impact, not vanity metrics.
FLIGHT CENTRE
Exceeded corporate lead acquisition targets by 94% and grew $50M+ in new business revenue. How? Strategic channel optimisation, conversion funnel improvements, and ruthless focus on qualified pipeline - not just leads.
GHD HAIR
Drove 45% year on year online sales growth through eCommerce optimisation, email marketing, and performance marketing that actually performed. Growth that showed up in revenue, not just dashboards.
ACROSS INDUSTRIES
Whether B2B or B2C, start-up or scale-up, I've worked with fast-paced, high performing agencies that enabled me to consistently deliver 5x+ ROI through strategic marketing that connects to actual business objectives.
Ready to stop Guessing and get clarity on your marketing?
Let’s Chat.
If your marketing feels scattered, underperforming, or harder than it should be, book a free 30-minute discovery call. We'll look at where you are, where you want to be, and whether working together makes sense.
I'll also share 2-3 immediate insights you can act on - whether we work together or not.
No obligation. No jargon. Just a clear conversation.